Search Engine Optimization
What You Need to Know
As online marketing continues to grow and become the predominant venue for advertising and lead generation for many businesses, so too has the complexity of Web site marketing.
There are three major factors that affect a natural Web site ranking with the search engines:
The key to success in advertising is measuring results. Based on our analysis, we plan and implement changes to improve your results.
- Content - If you want to be found for your product or service, you have to mention that product or service on your Web site. We may be making recommendations to add additional content and or Web pages for each product or service to your site.
- Optimization - Formatting and correcting the code in your Web pages, then applying the best keyword phrases to each Web page.
- Quality Incoming Links - That's other Web sites that link to you.
Forest Ridge Technologies offers basic set up, which includes: content review, development of key word lists, research and comparison of key words with competition and rankings, key word set up, submission to major search engines, Google analytics.
Monthly review, alterations, submissions, and status reports are available, as well as full-blown pay-per-click campaigns.